En réponse à :
The big foutage of gueule ^^ :
Alternative proteins that can act as substitutes for traditional animal‑based food are attracting considerable financial investment, research attention and interest in the media as a pathway to meeting the nutritional needs and food demands of a predicted mid‑century population of 10 billion, in a healthy and sustainable manner. Many of these potentially disruptive alternatives are enabled by the Fourth Industrial Revolution and come with big promises– from reducing greenhouse‑gas emissions to transforming nutrition and health.
[...]
An important finding of this research is that showing the benefits of these products is not sufficient for consumers to adopt them. A much wider set of interventions will be required to accelerate uptake. To this end, the analysis in this report first uses social science techniques to look at a critical determinant of adoption : the interplay of narratives that are developing in regard to the costs and benefits of alternative proteins.
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